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IBM Social Media Creative Strategist in St Louis, Missouri

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

Location: New York, NY or Austin, TX

IBM is in search of a Social Media Creative Strategist to join the Social Discipline, Corporate Social Practice team. In this function, you will be expected to support:

  • Drive the creative strategy for IBM’s Masterbrand social channels, campaigns and brand launches.

  • Develop and champion social creative opportunities in a way that brings best-in-class creative across channels, both paid and organic.

  • Collaborate with internal and external stakeholders, being a trusted source of platforms dos and don’ts.

  • Drive innovation through social-first, creative ideas and copywriting.

  • Collaborate with designers and Creative Lead to develop and test new content opportunities.

  • Recommend new creative strategy opportunities and new ways of showing up on social from audience behavior, data-driven insights and social platform features, trends, usages, etc.

  • Craft data-driven, insightful briefs to inform creative ideas and Masterbrand executions.

Additionally, you will be responsible for:

  • Creative best practices - regular research and consistent partnership with agency and platform partners

  • Internal partnership management (corporate advertising, business units, comms, legal etc.)

  • Liaison between paid and organic social creative

  • Lead creative brainstorming sessions for the Corporate Social Practice

  • Copywriting for social channels, LinkedIn, Twitter, Instagram Feed & Story

Required Technical and Professional Expertise

  • 4+ years of experience in social marketing

  • Knowledge of Social channels and strategy

  • Demonstrated copywriting skills for social copy

  • Experience in storytelling on social and bringing creative ideas to life in educational, innovative and informing ways

Preferred Technical and Professional Expertise

  • A strong passion for social media and the power of conversation and connection through social

  • Ability to think independently and communicate ideas effectively

  • Experience in agile ways of working with a positive, can-do attitude.

  • ​Team player mentality

About Business Unit

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBM

What matters to you when you’re looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.

About IBM

IBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

Location Statement

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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