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IBM Response Lead Management (RLM) Community Leader in St Louis, Missouri


At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

This position is located in IBM offices in Austin, Texas, or in New York. No remote opportunities exist. Relocation assistance is not being offered.

IBM's Response Lead Management (RLM) Community Leader is tasked with fostering a strong RLM Guild Community across IBM to improve marketing campaign yield by optimizing our first touch, first experience and ensuring the quickest path to lead/win conversion. This position will support IBM’s RLM Governance Board and take day to day functional guidance from the CHQ RLM Guild Leader.

Key responsibilities:

  • Help lead the RLM Community, making sure that management system is well implemented (e.g. 3 in a box), and that new features are executed in time across all BUs, Geos and Markets

  • Advise RLM members on evolutions of RLM, including Marketing and Digital Development Rep (DDR) community

  • Maintain communication with each member of the community to provide information, and also listening of issues and best practices

  • Organize RLM monthly community call agenda and execute calls with stakeholders

  • Lead specific workstreams with agreement of CHQ RLM Guild Leader

  • Support overall CHQ RLM Governance management system and reporting including bi-weekly RLM performance analyses for executive stakeholder meetings

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Do work that matters.

Discover your true potential.

Be yourself.


Required Professional and Technical Expertise

  • 7+ years of marketing experience with deep understanding of performance marketing and IBM (Marketing) systems, analytics tools and structure

  • 5+ years of project management experience with demonstrated ability to drive complex initiatives to completion across multiple functions, BUs & Geos/Markets

  • 5+ years performing marketing or business related data analyses with the ability to synthesize complex data into meaningful information as business workflows and deliverables

  • 5+ years of experience communicating effectively with all levels of Marketing and Sales leadership

Preferred Professional and Technical Expertise

  • 2+ years of experience as a campaign manager, DDR, or RLM Leader

  • 2+ years of experience in Geo Marketing and understanding differences of cultures

  • 2+ years of experience working closely with Business leaders (Sales)

  • 2+ years effectively and enthusiastically teach new approaches/methods to a broad set of resources of varying skill levels

About Business Unit

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBM

What matters to you when you’re looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.

About IBM

IBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

Location Statement

We consider qualified applicants with criminal histories, consistent with applicable law.

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.