Cigna Product Owner, Marketo - Work from home - Evernorth in St. Louis, Missouri
Evernorth seeks an experienced marketing automation administrator who will be the driving force behind empowering marketing success with Marketo. This person will be responsible for developing and maintaining our Marketo platform. The ideal candidate will have extensive experience managing Marketo, analytics & reporting, and managing the integration of the Marketo platform with Salesforce, websites, and other 3rd party applications
The Product Owner (BPO) will be a member of the technology vertical within the Sales Enablement organization that supports Evernorth and its businesses. This team owns and is responsible for providing the strategic vision for the overall technology stack (tools and applications) that is utilized by the business, such as Sales and Account Management, to power the client buying journey. From prospecting, RFP, contracting, closing the deal, to implementation. The business product owner will work directly with frontline business users (our customers) to understand business processes and identify needs/requirements. They are then responsible for partnering with our technology and software engineering partners to develop and implement a solution.
This position is with Evernorth, a new business within the Cigna Corporation
Manage administration and expanded use of Marketo as the marketing automation platform.
Ensure a successful configuration, implementation, and maintenance of all marketing programs within Marketo
Establish lead scoring methodologies and intelligence programs used to help sales prioritize activities
Track and measure marketing campaign ROI, attribution and sales effectiveness
Create sales and marketing KPI dashboards, and other reports for executive review
Work with SFDC administrators and internal marketing stakeholders to ensure data is clean, campaigns are executed on time, and marketing metrics are reported accurately.
Understand, gather, review, analyze, validate, evaluate, and story map business processes/systems and user requirements in coordination with the business, technology, and software engineering
Translate product roadmap features into well-defined product requirements including, but not limited to, business value and expected outcomes/acceptance criteria.
Continuously engage with the business, technology, and other key stakeholders to stay informed, nurturing strong and trusting relationships and increasing business knowledge to represent product vision, strategy, and customer/business needs
Create, own, and manage the team backlog, constantly collaborating with customers and the team to ensure work items are refined and prioritized
Provide context for prioritizing and accepting the work demoed by the agile team, specifically ensuring the right value is delivered
Exemplify agile principles, encourage good practices, and assist team to continue to develop and mature in agile practices and methodologies
Work in an agile environment and continuously reviews the business needs, refine priorities, outlines milestones and deliverables, and identifies opportunities and risks.
Provide counsel and advice to top management/stakeholders on significant matters, often requiring coordination between different teams and organizations.
Effectively communicate the products team’s goals and accomplishments to peers and leadership showing the value the product is bringing to the business
Bachelor’s degree in business, computer science, engineering, or related field; master degree a plus but not required
2-4 years’ work experience as a product owner, business analyst, or in a related field
Excellent technical abilities, effective analytical abilities, verbal and written communication skills
1+ years of experience as an administrator of Marketo – certification preferred but not required
Advanced experience with developing and maintaining Marketo integration with CRM (Salesforce preferred)
Understanding of the B2B lead funnel and strategies to optimize lead conversions
Marketing operations experience as it relates to email nurturing, funnel optimization, and database management.
Thorough understanding of marketing metrics and analytics, proactive in analyzing performance and making improvements
Strong working knowledge and experience (or a keen interest) with Request for Proposal (RFP), contract lifecycle management, CRM, and sales enablement tools. Examples, RFPIO, Apttus, Salesforce, Highspot, Marketo, etc.
Experience working in technology or in close engagement with technology
Accurate and precise attention to detail
Able to build strong interpersonal relationships with business analysts, technology/engineering teams, leadership, senior management, and internal and external stakeholders
Proficient computer skills, including experience with Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel); working knowledge of software development
High degree of comfort working in a fast past environment and be able to manage multiple initiatives/projects simultaneously
Strong project management skill and experience
This position is not eligible to be performed in Colorado.
Evernorth, Cigna Corporation’s health services segment, exists to elevate health for all. We're building on our legacy and redefining health care as we know it. Unbiased in how we think, we create without limitation. We partner without constraints, deliver value differently and act in the interest of humanity. Solving across silos, closing gaps in care, and empowering clients, customers, and people everywhere to move onward and upward. When you work with us, you’ll be empowered to solve the problems others don’t, won’t or can’t. Join us. What difference will you make?
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.