Lee Enterprises PPC/Programmatic Campaign Manager in St. Louis, Missouri
PPC/Programmatic Campaign Manager
Online & DigitalSt. Louis, Missouri
Position at Amplified Digital - St. Louis
Amplified Digital, a Digital Marketing Agency in the St. Louis area, is quickly becoming known for creating integrated digital solutions that deliver what clients value most: meaningful, positive and measurable impact on the performance of their organizations. We have an opportunity in St. Louis for a PPC/Programmatic Campaign Manager.
Amplified Digital delivers integrated digital marketing solutions to clients that draw on expertise across multiple disciplines, including B2B and B2C marketing, branding & awareness, programmatic display, search engine marketing (SEO/PPC), reputation management, creative services, website development, and social media marketing.
The PPC/Programmatic Campaign Manager will work with the Digital Client Services team to plan and oversee PPC campaigns as a part of larger, fully integrated marketing campaigns.
Actively monitor and manage PPC campaigns across multiple platforms (Google/Bing/Facebook/Various DSPs)
Manage and execute Amplified Digital PPC strategy (keyword research, ad creation, optimization, competitive research)
Assist in the creation of client proposals
Analyze and report on campaign performance.
Provide campaign recommendations to sales/strategy team.
Keep up to date with industry trends and developments.
2-3 years of Google Ads experience
Google Analytics Individual Qualification / Google Ads Certification
Google Ads Certified – Search Advertising (Required)
Google Ads Certified – Display Advertising (Required)
Google Ads Certified – Video Advertising (Required)
Experience with various bidding/conversion strategies (Enhanced CPC, Target ROAS, Target CPA, etc.)
Working knowledge of Google Tag Manager & Google Search Console.
Self-motivated with the ability to work both independently and within a team in a fast paced environment.
Strong data analysis and decision-making abilities.
Outstanding problem-solving abilities.
Good written & verbal communication skills.