Lee Enterprises PPC/Programmatic Campaign Manager in St. Louis, Missouri

PPC/Programmatic Campaign Manager

Online & DigitalSt. Louis, Missouri

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Description

Position at Amplified Digital - St. Louis

Amplified Digital, a Digital Marketing Agency in the St. Louis area, is quickly becoming known for creating integrated digital solutions that deliver what clients value most: meaningful, positive and measurable impact on the performance of their organizations. We have an opportunity in St. Louis for a PPC/Programmatic Campaign Manager.

Amplified Digital delivers integrated digital marketing solutions to clients that draw on expertise across multiple disciplines, including B2B and B2C marketing, branding & awareness, programmatic display, search engine marketing (SEO/PPC), reputation management, creative services, website development, and social media marketing.

The PPC/Programmatic Campaign Manager will work with the Digital Client Services team to plan and oversee PPC campaigns as a part of larger, fully integrated marketing campaigns.

Responsibilities:

  • Actively monitor and manage PPC campaigns across multiple platforms (Google/Bing/Facebook/Various DSPs)

  • Manage and execute Amplified Digital PPC strategy (keyword research, ad creation, optimization, competitive research)

  • Assist in the creation of client proposals

  • Analyze and report on campaign performance.

  • Provide campaign recommendations to sales/strategy team.

  • Keep up to date with industry trends and developments.

    Desired Skills:

  • 2-3 years of Google Ads experience

  • Google Analytics Individual Qualification / Google Ads Certification

  • Google Ads Certified – Search Advertising (Required)

  • Google Ads Certified – Display Advertising (Required)

  • Google Ads Certified – Video Advertising (Required)

  • Experience with various bidding/conversion strategies (Enhanced CPC, Target ROAS, Target CPA, etc.)

  • Working knowledge of Google Tag Manager & Google Search Console.

  • Self-motivated with the ability to work both independently and within a team in a fast paced environment.

  • Strong data analysis and decision-making abilities.

  • Outstanding problem-solving abilities.

  • Good written & verbal communication skills.