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The Salvation Army - Metro Division Digital Marketing Specialist in St. Louis, Missouri


The Salvation Army Midland Division Headquarters is looking for a creative individual that has a vast knowledge of Social Media platforms to join our team as the Digital Marketing Specialist. This is a salaried position that comes with a great benefits package including medical, dental, and life insurance, 11 paid holidays per year, vacation time, sick time, personal time, and is eligible for participation in the company funded pension plan after one year of service..

This position assists the Director of Marketing and Communications in routine aspects of the website and has primary responsibility over social media and on-line communication efforts, as well as having the ability to create and provide design layouts for web, digital, print and collateral materials. The position may also require the need to do some travel. Position is expected to comply with and meet The Salvation Army, Federal, State and Local policies and standards.


  1. Manage a comprehensive online communications plan that expands our online fundraising and communication initiatives for donors and new donor acquisition through e-mail and online fundraising.

  2. Create and implement a proactive annual social media strategy to leverage communications efforts and support overall marketing efforts.

  3. Keep abreast of social media/digital best practices and monitor peer institutions’ social media and connected device presence. Identify threats and opportunities in the social media and digital space. Provide benchmarks and analyze data from social media initiatives to inform future communications planning and other decision-making.

  4. Participate (as appropriate) in online conversations that surround the Army’s content and brand, answer comments, and serve as mediator when necessary. Create content for feeds on various social media platforms. Conduct keyword research. Optimize tags on the Army’s feeds, sharing sites like YouTube/Flickr and search engines.5. Design, update, manage and regularly evaluate the website for the Midland Division Headquarters relying on information provided by the content specialist, communications director, development director and corps officers.6. Research marketing trends, identify opportunities for website improvement, make recommendations for enhancements, stay abreast of customer needs and technological advancements. Provide regular and special reports of web and media-related activities as requested.7. Communicate with Salvation Army friends, donors, and volunteers through e-mail. Includes developing an e-newsletter, updates and other news items. Develop monthly reports on performance.8. Create and maintain a mobile communications initiative that encourages mobile giving, preparing of content for distribution of SMS messages and upkeep of mobile database.9. Maintain positive work atmosphere by behaving and communicating in a manner that fosters good relationships with clients, co-workers and supervisors. This includes, but is not limited to, such actions as: resolution of conflicts in a professional manner, courteous treatment of staff, visitors and clients, respect of others’ property and person, and professional and appropriate communication to and about clients, co-workers and supervisors.

Full Job Description will be provided upon request and/or interview.


Related Bachelor’s degree and three to five (3-5) years work experience. Combination of training and/or experience considered. Demonstrated creativity and documented immersion in Social Media. Displays in-depth knowledge and understanding of Social Media platforms and their respective participants (Facebook, Twitter, Yelp, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios. Excellent written and verbal communication skills. Excellent proofreading skills. Good interpersonal skills. Ability to manage multiple tasks. Good organizational/time management skills. Basic photography skills. Knowledge of basic public relations principles and practices. Position must have a working knowledge of word processing applications. Willingness to work evenings and weekends as needed. Requires valid drivers’ license, reliable transportation and pass TSA MVR check.

Physical and Work Environment Requirements: Must be capable of performing the above essential duties in an office environment to include: using a computer, answering phones, etc. Most work will be indoors in a temperature-controlled environment. However, some work will be done outdoors which will be hot in the summer and cold in the winter.

The Salvation Army Central Territory does not participate in unemployment compensation programs. The Salvation Army, as a church, is exempt from participation in federal and state unemployment insurance programs.


Job LocationsUS-MO-St. Louis

Job ID2020-15433

of Openings1


TypeRegular Full-Time