World Wide Technology Digital Marketing Analyst in St. Louis, Missouri

Job Title

Digital Marketing Analyst

Location

St. Louis, MO

Job Description

  • Construct models for measuring and forecasting lead acquisition and retention

  • Deliver solutions to business users that are aligned to best practices and provide thought leadership in the marketing and analytics space

  • Build reports, dashboards, and metrics to monitor engagement and the effectiveness of digital content

  • Mine data, perform statistical analysis, and visualize data to help understand user interaction and engagement with digital content

  • Provide advice and education in the usage and interpretation of data to the business users

  • Perform detailed data exploration and validation from a variety of sources

  • Organize, consolidate, maintain, and work to prune and replace legacy reports

  • Be a subject matter expert for data and processes in the business development and marketing organization

  • Lead business users in requirement gathering and documentation for metric and dashboard development

  • Autonomous and self-motivated - execute on requirements both independently and with team collaboration

  • Provide ongoing support of any reporting and analytic needs

Qualifications

  • Bachelor's degree with a focus in statistics, business, marketing, or related discipline

  • 1-3 years of relevant experience managing marketing automation and data platforms

  • Expert in SQL: experience querying large, complex data sets to understand the business granularly

  • Proficiency with data visualization tools like Tableau, Excel, Power BI, Google Analytics or similar

  • Ability to develop analytical processes and tracking methods

  • Familiarity with core analysis techniques

  • Ability to work collaboratively with colleagues and staff to create a results-driven, team-oriented environment

  • Desire to creatively take on new challenges and work outside of comfort zone

  • Desire to learn new technologies and analytics techniques

  • Excellent verbal and written communication skills