Cigna Digital Marketing Advisor - Evernorth Website Lead - Work at home in St. Louis, Missouri
The Digital Marketing Advisor will support the Evernorth business segment and serve as the Business Product Owner (BPO) for Evernorth.com and be responsible for continually improving the user experience and content to increase client and prospect conversions, engagements, and sales growth goals. The role will create a website strategy and implement the cross-functional roadmap in close partnership with Technology, Sale and Account Management, Brand, Communications, and other Marketing partners.
Success in this role will rely on:
Understanding how all digital touchpoints (social media, paid campaigns, emails, etc.) can impact the user experience
Being able to pull together a fragmented measurement landscape across multiple digital tools (Adobe Analytics, Marketo, etc.) and partners to tie the website performance to sales results and make data-driven decisions
Leading through influence as a subject matter expert on all things digital
Being a self-directed, proactive individual who is able to develop trusted relationships in a highly-matrixed, cross-functional organization
Being comfortable in a fast-paced, dynamic environment
Duties and Responsibilities
Partner and stakeholder with the Business to develop the website roadmap that will deliver on business priorities, digital best practices, and overall website enhancements
Partner with Technology (Experience Design and Engineering) to implement the website roadmap by gathering business requirements, briefing the teams and managing reviews with Business stakeholders
Partner with the Technology Product Owner (TPO) to manage the Evernorth.com project backlog to execute on projects and prioritize work, based on the business needs
In partnership with the digital brand team and an external agency, manage and execute the SEO strategy to drive leads and applications via keyword discovery and utilization, content and page development, copywriting, metatags, page titles, URLs, linking strategy, and site indexing for SEO
Manage the Business website governance process, which includes monthly, quarterly and annual meetings to report website performance metrics, provide visibility to roadmap progress and gain alignment on upcoming work, as needed
Own coordination and dissemination of website metrics on a regular basis by partnering with data set owners to gather data and uncover insights that will influence the website roadmap and other optimization opportunities
Serve as the point of contact for all things Evernorth.com. This includes managing the business project intake process, implementing the business learning agenda, and being a Business resource for all things digital
Ideal candidates will offer:
Bachelor’s Degree; MBA or Master’s Degree a plus
8+ years of relevant, strategic experience
Digital marketing experience on a B2B, analytically-driven marketing team preferred
Experience in developing and executing against integrated marketing plans
Content Management System (CMS) experience preferred; Drupal a plus
Experience with marketing analytic and digital testing methodologies
Knowledge of and experience with Adobe Analytics a plus, but not required
Ability to work effectively in dynamic, rapidly changing, team-based environment
Must balance high-priority, long-term projects with short-term, immediate deadlines
Proven ability to lead in a heavily matrixed environment
Ability to foster collaboration and value others perspectives and gain support and buy-in for organizational proposals
Excellent oral and written communication skills and executive presence
Excellent attention to detail
Health care experience a plus, but not required
This position is not eligible to be performed in Colorado.
Cigna Corporation (NYSE: CI) is a global health service company dedicated to improving the health, well-being and peace of mind of those we serve. We offer an integrated suite of health services through Cigna, Express Scripts, and our affiliates including medical, dental, behavioral health, pharmacy, vision, supplemental benefits, and other related products. Together, with our 74,000 employees worldwide, we aspire to transform health services, making them more affordable and accessible to millions. Through our unmatched expertise, bold action, fresh ideas and an unwavering commitment to patient-centered care, we are a force of health services innovation.
When you work with Cigna, you’ll enjoy meaningful career experiences that enrich people’s lives while working together to make the world a healthier place. What difference will you make? To see our culture in action, search #TeamCigna on Instagram.
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.