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IBM Competitive Intelligence Lead, Communications Enablement in St Louis, Missouri


At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

“A horse never runs so fast as when he has other horses to catch up and outpace.”

​ - Ovid

IBM’s Communications Enablement Team is looking for a highly motivated and resourceful colleague to join our quick-thinking, creative and agile group as a Competitive Intelligence lead. In this role, you will be responsible for supporting IBM’s global Communications & Citizenship Function by monitoring, analyzing and anticipating the competitive landscape. You will be a voracious consumer of news with an ability to identify where, when and how to outperform the competition that supports IBM’s growth strategy. You’ll think proactively about how to amplify IBM’s strengths and opportunities in order to reinforce its competitive differentiation and reputational capital. Along the way, you’ll be exposed to various parts of IBM’s business, learn about breakthrough innovations like quantum computing and hybrid cloud, and collaborate with some of the smartest, hardworking colleagues in the game today.

Key Areas of Responsibility

  • Lead the team’s competitive intelligence gathering, analysis and implementation

  • Monitor news cycles, competitor efforts and industry trends to help identify and anticipate new opportunities

  • Understand the variables and attributes that can affect share of voice, and how to influence them

  • Coordinate with the extended Marketing and Communications team to share information and best practices that help inform and improve our strategy and execution

  • Develop ideas and tactics that differentiate IBM’s technology, expertise and leadership around key growth areas such as cloud and AI

  • Serve as a trusted advisor and collaborator with business unit, market and specialty teams to provide a competitive edge

  • Implement processes that improve efficiency and reduce administrative burden

Location Preference: NYC

Required Technical and Professional Expertise

  • Approximately 7+ years of corporate communications and PR experience, ideally within the technology industry and an organization with a global presence

  • Working knowledge of the enterprise tech marketplace, the key players and their SWOTs

  • Strong relationships with media and analysts that cover the enterprise tech market

  • Excellent research and analysis proficiency with the ability to present complex topics in a clear and concise manner

  • Understanding of evolving communications trends with an emphasis on media, measurement and analytics

  • Superb written and verbal communication skills

  • Strong project management experience and ability to multitask across several projects at once

  • Proficient with research tools and resources including Factiva, analyst reports, LexisNexis, etc.

  • Thrives in a fast-paced environment, working with a variety of teams and organizational levels

  • Demonstrates initiative, accountability and flexibility in pursuing assignments

Preferred Technical and Professional Expertise

  • Familiarity with IBM Products and Services

About Business Unit

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBM

What matters to you when you’re looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.

About IBM

IBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

Location Statement

For additional information about location requirements, please discuss with the recruiter following submission of your application.

IBM intends this job to be performed entirely outside of Colorado.

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.