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PANERA, INC. Manager Customer Analytics in Saint Louis, Missouri

Manager, Customer Analytics p /p p /p p Interested in using your analytical skills in an exciting marketing environment and joining the loyalty team in developing our MyPanera program into an even better customer benefit? /p p /p p The Manager, Customer Analytics will create data-driven insight and strategic marketing uses around loyalty member data. This person is responsible for the creation of a deep understanding of the Company customer using segmentation, statistical modeling, descriptive analysis, and related learning methodologies. This role will support Company s use of data assets to propel the 1:1 marketing initiative forward. The Customer Analyst will partner with IT and our Data Science team to leverage Company data assets to help the loyalty team deliver the right message, to the right customer, at the right time, with the right offer. /p p /p p The right person for this role is someone who is passionate about improving the MyPanera program and possesses technical knowledge of data, customer analytics, and research methodology and can apply these skills in digital marketing. /p p /p p /p p b u RESPONSIBILITIES: /u /b /p p /p ul li Develop and maintain an in-depth understanding of Company s data resources, including operational databases, and data flows with external partners. /li li Querying Company s data warehouse or other sources of data to create analytical datasets /li li Application of research methodology in statistical applications to develop powerful analyses to help Company understand our customer better /li li Evolving analytical approaches in coordination with loyalty team members and other analytical contributors to craft the most appropriate project design and outcomes /li li Selecting and using a range of statistical methods to create insight. Methods can include clustering, predictive modeling, market basket analysis, regression analysis, explanatory analysis, descriptive analysis or any number of techniques to create insight /li li Provide Marketing business-area direction to the Data Science, Insights teams and analytics vendors to understand MyPanera trends and impact on data, analytics design and findings /li li Presentation of analytical findings to the loyalty team and guiding them in the proper interpretation and use of the results /li li Interface with a range of analytical understanding and adapt communication to the needs of the level of understanding /li li Contribute to database projects, which often require participation of all stakeholders /li li Ensure that standard operating procedures and corporate privacy and data security policies are observed /li /ul p /p p /p p b u REQUIREMENTS: /u /b /p p /p ul li Bachelor s Degree in Information Technology, Mathematics, Statistics or Marketing is preferred; or credentials within related data/analytical fields /li li Master s or PhD degree in mathematics, analytics, statistics, or actuarial science a plus /li li 5+ years of experience working with customer and/or transactional data /li li 5+ years of experience working with marketing database solutions on multi-channel marketing and one-to-one communication CRM approaches preferred /li li Ability to understand business objectives and requirements, organize and interpret research results, and deliver insights and recommendations in the Marketing environment /li li Project management experience /li li Experience with data analysis tools such as Python, SAS, SPSS, Tableau, R /li li Experience with data query tools such as SQL and warehousing technologies such as Oracle and Hadoop /li li Experience with the Microsoft Office Suite /li /ul p /p p /p p /p Saint Louis Support Center p /p p /pPanera, LLC and its affiliates are equal opportunity employers committed to a diverse workforce. Panera Bread independent franchisees each hire their own employees and establish their own terms and conditions of employment, which may differ from those described.Employer's Job# 8553_JR0022234Please visit job URL f

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