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U.S. Bank Advertising and Marketing Manager 1 in Saint Louis, Missouri

At U.S. Bank, we're passionate about helping customers and the communities where we live and work. The fifth-largest bank in the United States, we’re one of the country's most respected, innovative and successful financial institutions. U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Job Description

The U.S. Bank-State Farm Alliance Marketing Manager will develop and lead the marketing strategy for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams. Adapts departmental plans and priorities to address agility, resource and operational challenges. Provides marketing support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc. Collaborates across business lines and product teams to craft a One U.S. Bank value proposition and marketing strategy that leverages an integrates the alliance partner’s brand equity and strengths. Basic Qualifications

  • Bachelor's degree, or equivalent work experience

  • Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred Skills/Experience

  • Thorough knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services

  • Strong organizational, interpersonal and team building skills

  • Effective verbal, written and presentation skills

  • Agility in thinking and delivery, along with proven ability to take direction in support of company goals

  • Strong decision-making and problem-solving skills

  • Ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget

  • Proficient computer navigation skills using a variety of software packages

  • MBA or equivalent markers of high achievement are a plus

Benefits:

Take care of yourself and your family with U.S. Bank employee benefits. We know that healthy employees are happy employees, and we believe that work/life balance should be easy to achieve. That's why we share the cost of benefits and offer a variety of programs, resources and support you need to bring your full self to work and stay present and committed to the people who matter most - your family.

Learn all about U.S. Bank employee benefits, including tuition reimbursement, retirement plans and more, by visiting usbank.com/careers (https://www.usbank.com/careers/index.html) .

EEO is the Law

Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal EEO is the Law (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf) poster.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (https://www.usbank.com/careers/verification-of-eligibility-for-employment.html) .

Our 74,000 employees work across departments to help our millions of retail, business, wealth management, payment, commercial and corporate, and investment services customers across the country and around the world turn their dreams into reality. Our employees are empowered to create change and drive our future, and we pride ourselves on diligently and ethically upholding U.S. Bank’s best-in-class financial record and legacy of more than 150 years in banking. Most importantly, we put people first, cultivating and treasuring meaningful relationships with the customers we serve, the colleagues we support and the communities where we live and work.

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