Mars Digital & Trade Marketing Manager in Saint Charles, Missouri
The Digital & Trade Marketing Manager
St Charles, MO
The Digital and Trade Marketing Manager, is the strategic partner to both the brand and account team, responsible for the translation of brand plans into shopper plans that will engage and grow the Royal Canin & Eukanuba brands. As part of the Chewy business unit, s/he will help develop and execute shopper marketing programs, new product launches and lead post activity/event analysis for the Royal Canin and Eukanuba brands.
What are we looking for?
Bachelor’s degree required, Master’s degree a plus
7 years of experience preferred in Shopper, Retail, Trade, Marketing, Account, Channel, or Brand Management. CPG industry and/or online experience preferred
Advanced Microsoft Excel and PowerPoint capability
What are your key responsibilities?
Develop and implement annual trade and shopper programs with key customers and channels– will own consolidated customer marketing plan
Understand the business model of online customers and how to leverage internal processes to drive opportunities for Royal Canin and Eukanuba
Translate consumer/shopper insights to support the development of the shopper selling story at key customers
Support development and introduction of new products, product news, and new packaging / formats
Provide input into the development and deployment of enhanced digital content
Analysis of customer level marketing objectives, strategies, and tactics to help align growth opportunities to leverage the Royal Canin and Eukanuba brand OGSM consistent with financial, volume and sales goals.
Proactively collaborate with other eCommerce Teams to drive efficient use of resources
Manage and monitor shopper/trade marketing budget and allocate spend based on ROI by activity.
Evaluate and report on results of promotional activities.