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Siemens Demand Creation and Execution - Industry Planner/Marketing Manager- Medical Devices (SISW PLM) in Maryland Heights, Missouri

At Siemens we are always challenging ourselves to build a better future. We need the most innovative and diverse Digital Minds to develop tomorrow’s reality. Find out more about the Digital world of Siemens here: www.siemens.com/careers/digitalminds

Demand Creation and Execution - Industry Planner/Marketing Manager


This role partners with zone marketing and central demand marketing functions (e.g. Campaign Management, Global Execution, Corporate Communications, Content Development, Industry Marketing, marketing operations) to develop annual plans and quarterly industry program plans. The Marketing Manager will be responsible for industry demand creation plans that deliver pipeline and revenue goals supporting Global and Zone strategic sales priorities; this team member continually reviews the campaign performance to ensure targets and goals are exceeded. This role works closely with Zone Execution teams (pods) to track, evaluate and optimize campaign performance and to consolidate plans and feedback to central marketing functions.

Role &Responsibilities:

  • Managecross team service-level agreement (SLA) deliverables to ensure campaignsexecute on time.

  • Contribution to and support of direct & indirect target market definitions and go-to-market strategies.

  • Teamwith senior leadership to define investment strategies/priorities, select &prioritize KPIs.

  • Analyze Global and Local Industry/Campaign performance and forecasts across demand waterfall including pipeline volume and progression including specific views for segments and regions.

  • Activelyengage global and zone sales leadership to understand sales goals, identifymarketing and sales enablement requirements and gather feedback on marketingactivities.

  • Communicateto and educate the sales and segment teams about new and planned marketingactivities, including global, regional and local programs.

  • Ensurethat all execution and campaign stakeholders understand the industry plan’sobjectives, cadence and KPIs.

  • Setplan, campaign and tactics targets, providing regular and consistent feedbackon performance to stakeholders.

  • Deepknowledge of day to day execution activities and results within the zones.

Skills and AbilitiesRequired:

  • Thisposition requires an individual who has both marketing and sales knowledge withstrong planning, analytical, execution and communication skills.

  • Knowledgeof market, specific domain experience and the enthusiasm to communicate ourvision to the market while supporting our sales team is essential.

  • Knowledge of Medical Device industry a plus.

  • Deepknowledge of the b-to-b sales cycle and how to identify opportunities tomaximize demand generation, pipeline contribution and sales opportunity acceleration.

  • Ableto market to a range of b-to-b buyers using a wide variety of offers (e.g.white papers, case studies, webcasts) and delivery mechanisms (e.g. social,email, telephone, direct mail, events).

  • Fluentin demand generation performance management in a b-to-b environment, includingwithin the SiriusDecisions Demand Waterfall.

  • Ableto align tactical plans with strategies consistently producing results on timeand within budget.

  • Twoor more years working with direct or indirect sales teams in relevant markets developingregional or territory business plans.

  • ExtensiveInbound Marketing strategy/execution experience.

  • Highlymotivated, inquisitive and persistent.

  • Readilyadaptable to changing market and organizational requirements.

  • Highlycollaborative and goal/results oriented.

  • Fluentin English and highly effective at presenting across a wide range of functionaland organizational roles.

Educationand Experience Requirements:

  • UndergraduateDegree

  • Provenmarketing experience in the B2B software industry, specific domain experienceis preferred.


Organization: Digital Industries

Company: Siemens Industry Software Inc.

Experience Level: Experienced Professional

Job Type: Full-time

Equal Employment Opportunity Statement

Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here (https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm) .

Pay Transparency Non-Discrimination Provision

Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf) .

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