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HALLMARK CARDS, INC User Experience Design Associate in Kansas City, Missouri

Hallmark OverviewCome joinus.You'll add value to one of the world's most iconic consumer brands and be part of our company with a life-affirming purpose to inspire meaningful connections. Our products, content and experiences aim toenrich all livesby making a genuine difference in every life, every day, andour business is focused on bringing thevalue and relevance of Diversity and Inclusion to every brand, product and person we touch.Our overarching enterprise DandI Framework and plans demonstrate our belief and value in having a diverse and inclusive workforce.Hallmark's DandI effortswill continue to represent ongoing progress and reinforce our commitment, as will our intentional focus on bringing more diverse talent into our business and onto our teams. Also, Hallmark has been recognized as one of Forbes 2020 Best Employers for Diversity, Women and New Grads.Who we are (XD TEAM):Hallmark's Experience Design (XD) Team is responsible for designing user-centered experiences to unify Hallmarks touchpoints that is focused on achieving our CX Vision of being the trusted, go-to source of Caring Connectors helping them to build, grow, and deepen their relationships and herself. As a member of the team, you'll partner with a cross-discipline team of user experience, user interface, research, content and development professionals to create exceptional, user-centered digital experiences that drive business growth, consumer satisfaction and brand loyalty. T he XD Team is consumer obsessed and a key voice forallour consumers. Designing with inclusive design best practices and high standards for accessibility hold us accountable for representing consumers with diverse walks of life including multi-cultural, different abilities and various demographics.We are seeking entry-level or early-career talent to join the Experience Design team as anExperience Design Associate.This role is responsible for collaborating with the Experience Design team and its cross-functional partners in creating user-centered experiences to support Hallmark's consumer-facing digital touchpoints (including but not limited to online, mobile, tablet, apps and in-store experiences/solutions).A day in the life of this role could include leveraging the following competencies and skill sets:End-to-enddesign thinkingand processUser-centered researchEffective communication -developing and delivering communications that convey a clear understanding of the unique needs of different audiencesAmbiguity and complexity -Regularly embracing change, balancing risk, and making informed decisions with available informationGrowth mindset- actively learning through experimentation, using both success and failure to learnPresence and influence- Presenting work and recommendations to management and senior leaders, working to hone business acumen and ability to influence at all levels of the organizationInterpersonal savvy and collaboration skills - collaboratively partner with others to meet shared goalsAs part of the Experience Design Team, the Experience Design Associate will partner in the following:Design customer-centric solutions for digital experiences through an iterative user experience design processDiscovery and Definition -Leverage tactics to help define the problem/opportunity in order to know how the designs you will create will be solving a consumer problem and affecting the business.Customer: journey mapping, baseline testing, heuristic evaluations, voice of consumer (VOC) deep dive, design sprint, etc.Industry: competitive analysis, industry best practice analysis, etc.Stakeholder and business: stakeholder interviews, analytics deep dive, business walkthrough, etc.Design -Through an iterative process of designing and gaining feedback (from customers, developers and stakeholders) you will create design artifacts that serve the goal of communicating with your team members.Design artifacts will vary but include sketches, wireframes, user flows, prototypes, etc.User testing