Missouri Information Technology Jobs

Jobs.mo.gov mobile logo

Job Information

Anthology Integrated Marketing Coordinator in Kansas City, Missouri

Summary:

The Integrated Marketing Coordinator’s primary focus is to provide support to the Integrated Marketing team in their lead generation efforts for Anthology. This coordinator must be an organized multitasker who is able to handle multiple diverse projects at once and meet tight deadlines.

With the team’s end goal being lead generation, the Integrated Marketing Coordinator will gain valuable experience and an understanding B2B marketing.

Responsibilities:

  • Work with the larger marketing team to develop marketing plans, assisting with development and execution of campaigns

  • Support Integrated Marketing Managers with inside and outside sales efforts

  • Manage the Integrated Marketing team content calendars supporting customer and prospect communications, brand campaigns, webinars, media buys, and more

  • Collaborate with the Marketing Operations group on data maintenance projects, internal email metric reports, and more

  • Assist with content creation for Anthology’s resource center, including customer success stories, blog posts, case studies, etc.

  • Manage content library for internal stakeholders (case studies, collateral, product and sales decks, etc.)

  • Monitor and analyze market activity from our competitors

  • Assist with analyzing marketing data to help shape future marketing strategies

  • Track the team’s budget and manage invoices

Education:

  • Bachelor’s Degree preferred, preferably in the field of marketing, communication, business administration or higher education

  • Experience in a similar role may be considered in lieu of a degree

Qualifications/Experience:

  • 1-2 years of experience in a marketing-related role

  • BA/BS degree in Marketing, Communications, Business, Advertising or related field

  • Knowledge of traditional and digital marketing, content marketing, and social media marketing

  • Demonstrated competency with Microsoft suite of tools

Skills/Competencies:

  • Excellent written, verbal, and interpersonal communication skills

  • Familiarity with analytics and reporting, including Google Analytics, Power BI, paid search, and Microsoft Marketing Dynamics

  • Collaborative spirit with strong team and project management skills

  • Strong problem-solving ability, including metrics-driven thinking

  • Detail-oriented, while maintaining the ability to prioritize and facilitate multiple fast-paced projects

  • Proactive and enthusiastic in approach, with the ability to keep an open mind

  • Solution-oriented with the ability to be flexible and navigate unforeseen obstacles and opportunities with a positive attitude

DirectEmployers