H&R Block Email Marketing Manager in Kansas City, Missouri
Email Marketing Manager
The Email Marketing Manager will be responsible for managing and executing a variety of campaigns for H&R Block’s email channel. This includes the management of acquisition, service, and transactional email marketing across several business units. This is an opportunity to join a team that works closely with various cross-functional teams and/or vendors to execute and track campaigns while also providing consultation and expertise on how to leverage email strategically to drive business goals. Requires strong collaboration, communication and project management skills. The role entails setting up and executing email campaigns, generating email segments, tracking and reporting on performance and helping H&R Block business units to create engaging, revenue-generating email campaigns.
In this role, you will...
Develop email communication strategy and manage campaigns end-to-end, including planning, set-up, testing, execution, reporting and optimization.
Ensure flawless execution of campaigns. Oversee the review and approval of email campaigns, ensure accuracy of counts, proper segmentation, final QA and provide approval for deployment.
Support the testing and development of new email capabilities including segmentation, personalization and creative improvements. Recommend tests to optimize email results.
Lead and manage the email campaign planning process through creative and production. Facilitate meetings to plan and prioritize requests and adjust course as necessary. Proactively address and resolve issues, campaign timing conflicts and communicate decisions to key stakeholders
Work cross functionally with other Marketers, Product, Legal and Database Managers. Lead cross-functional teams in the planning, development and execution of email marketing programs. Build a positive, proactive environment based on high volume of executions and excellent communication with team members and external resources.
Analysis of current email marketing campaigns and making recommendations for improvement.
Interpret data/reporting and use analysis to apply changes that increase efficiency of programs.
Monitor deliverability and automated data cleansing to maintain healthy database.
Ensure all email campaigns comply with current email best practices, strategies and industry standards related to email.
Support various business lines to create calendars and project timelines for email requests.
Champion continuous advancement of email features and capabilities including targeting, personalization, template development in collaboration with multiple stakeholders.
What you'll bring to the position...
Bachelor’s degree in Marketing, Business, or other related field or an equivalent combination of education and experience.
Broad-based retail marketing experience, including specific knowledge of advertising, media, grassroots, database, direct, promotion, merchandising, web content and research.
Broad-based consumer marketing experience, including specific knowledge of advertising, media, database, direct response, promotion, merchandising, and research
Ability to respond with agility to changing market conditions and expedite processes when required
Overall ability to think strategically and translate strategy into successful marketing programs
Ability to manage multiple short term and long term projects simultaneously while adhering to established timeframes
Strong management skills; work with numerous partners of differing levels, flexing interaction styles including the ability to influence without direct authority
Effective oral, written, and interpersonal skills. Presentation skills necessary to communicate and persuade a wide range of audiences.
Demonstrated analytical and problem-solving skills
Budget management experience and demonstrate knowledge of financial implications from marketing programs and decisions
Understanding and previous use of a Windows-based computer system, MS Word, Excel, and PowerPoint
Proven experience leading cross-functional teams from project start to completion and/or attainment of desired results
It would be even better if you had...
Multicultural consumer marketing experience, including proficiency in foreign language with the ability to read and write effectively in both languages.
5-7 years consumer marketing experience
Familiarity with franchised, multi-unit retail services
Financial services and/or seasonal business experience
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