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Hallmark Business, Mktg & Analytics Internship(Types: Prod Mgt-Merchant/ Mktg/ Shopper Experience) Summer2021 in Kansas City, Missouri

Business, Mktg & Analytics Internship(Types: Prod Mgt-Merchant/ Mktg/ Shopper Experience) Summer2021

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Date: Sep 11, 2020


Kansas City, MO, US, 64108

Company: Hallmark

reqid: 64787


Do you want to work for a one of the world's most trusted and recognized brands? Hallmark is a company rooted in connecting people. We care for our employees, our communities, and our world. A career at Hallmark means you get to make a big impact and create something that can make a genuine difference. We’re looking for people who want to continue to carry our vision forward.


We need sharp, energetic people to help us create, engineer, market, and deliver our products worldwide. Challenging summer internship opportunities are available for candidates pursuing degrees in areas such as Business Administration, Marketing, Finance, Accounting, Supply Chain Management, Economics, Communications, Engineering, Human Resources, Psychology, Statistics, Physics, Data Science, and Computer Science.

Hallmark’s internship program (typically late May through early August) provides the valuable opportunity to apply your classroom knowledge to meaningful projects in a corporate environment. You not only work on meaningful projects tied to Hallmark business objectives, but you will also gain exposure to Hallmark leadership, learn more about products and initiatives, visit with employees and interns from other disciplines, and enjoy what life is like in Kansas City. Never been to Kansas City? You’ve been missing out on the city that is consistently ranked among the best in terms of culture, livability, and opportunity for recent college grads! Check out www.thinkkc.com for more information on living and working in Kansas City.


Hallmark’s Business, Marketing & Analytics (BM&A) Interns are typically business students with focus in business management, finance, accounting, marketing, supply chain, or economics. As a BM&A intern, you will work on impactful projects rooted in real business need. You will use your business acumen and problem solving skills to understand Hallmark’s business priorities, the goal of your project(s), and to research, strategize, and develop a feasible solution for your project(s) or the problem at hand. In addition to your project work, you will have opportunities to expand your professional skill set, connect with corporate senior leadership, and engage in lots of fun social activities with your fellow interns!

There are 3 different BM&A Internship opportunities:

  • Product Mgt/ Merchant - Developing product assortments and managing product lines with a Retail commercialization perspective

  • Marketing - Traditional marketing/advertising and other current marketing strategies

  • Shopper Experience - Developing data-driven approach to building Retailer-shopper experience insights and recommendations

Past projects have included

  • Creating a national product replacement strategy for key customer accounts.

  • Completing a competitive analysis, analyzing current performance, making strategy recommendations, and translating that strategy into a model line for a new product line.

  • Developing a strategy to engage a new consumer base on a new and innovative product line.

  • Building a tool to inform large category product placement based on individual store traffic, consumer patterns, and consumer demographics.

  • Developing a segmentation strategy to ensure the proper product assortment meets consumer needs based on demographics and locations of individual stores.

The final deadline for all applications is October 30th, 2020.

Interested? Follow the application instructions below to apply.


You must show how you meet the basic qualifications (listed below) in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.


The following is required to be considered for this role:

  • Must currently be enrolled in a Bachelor’s degree program or MBA / Master’s degree program with a graduation date of December 2021 or May 2022.

  • Minimum GPA of 3.0 (must be stated on your resume).


Your resume and application will stand out if you have:

  • Pursuing a degree with a major in one of the following areas: Business Administration, Marketing, Retail Management, Finance, Accounting, Mathematics, Supply Chain Management, Management Information Systems, Information Technology, or Economics.

  • Strong quantitative and analytical skills.

  • Strong Microsoft Excel skills.

  • Excellent communication skills (both verbal and written).

  • Demonstrated creativity, innovation, and leadership skills.

  • Demonstrated problem solving ability.

  • Ability to deal with ambiguity and capacity to think critically.

  • Ability to draw conclusions from research and data and translate into clear, concise recommendations.

  • Aptitude to think strategically.

Additional Details

All internships will be at the Hallmark Headquarters or outlying facilities in or near the Kansas City, Missouri metropolitan area. This internship will occur summer of 2021 (typically late May through early August). The intern program at Hallmark is the primary source for entry-level full-time hires either directly after graduation or for future pipeline. Full-time hiring decisions are based on performance and business need.

The final deadline for all applications is October 30th, 2020, and we plan to have all decisions made by Thanksgiving. We sincerely appreciate your interest in our program! #internhallmarklife

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.

Nearest Major Market: Kansas City

Job Segment: Intern, Advertising, Summer Internship, Entry Level, Marketing

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