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Southern Glazer's Wine and Spirits Brand Development Manager Fifth Generation Kansas City, MO in Kansas City, Missouri

Job Description


Responsible for achieving supplier objectives, Key Performance Indicators, and targets by implementing strategies and tactics while managing and developing in-market customers in a manner that will achieve profitable long-term growth.

Duties and Responsibilities

  • Drive brand success via leadership selling and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesaler

  • Drive market share and visibility within assigned on and off-premise accounts, driving displays, size distribution, menu placements, shelf management, and signage

  • Responsible for implementing and executing plans to maximize sales in assigned accounts

  • Monitor field implementation and execution of programs within assigned accounts to ensure merchandising excellence

  • Develop and execute in assigned accounts

  • Regularly interact with field management for updating programming and brand priorities, brand standards and best practices leading to successful execution in the market

  • Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives

  • Develop key account relationships that deliver measurable results

  • Work with key assigned teams to deliver monthly goals (work-withs, product training, samples, etc.)

  • Create, coordinate, and attend on-site promotional and charitable functions at established customer accounts (e.g. events, managed bar nights, mixology events, and trade tastings)

  • Analyze brand performance, brand competitiveness, and product trends in the marketplace and develop strategies for assigned brand based on research and analysis.

  • Perform other job-related duties as assigned


Minimum Qualifications

  • Bachelor’s degree

  • 5 years of industry related sales experience within the distribution, hospitality or supplier-community

  • Valid state motor vehicle operator’s license and ability to obtain and maintain auto liability insurance in accordance with State laws

Preferred Qualifications

  • Comprehensive understanding of spirits to include mixology, merchandising, and competitive set

  • Ability to adapt and can assist a variety of internal customer groups and varying personality types, especially on-premise operators and mixologists

  • Strong negotiation skills; demonstrate an entrepreneurial spirit

  • Ability to create and sell innovative ideas

  • Goal oriented, focused, and assertive individual who needs little direction or supervision

  • Effective communication skills to present information, interpret and respond appropriately to different audiences.

  • Strong relationship building skills to develop insight into customer needs, provide options and meet the customer’s and the company’s business needs

  • Ability to work flexible hours which include early morning, evenings, and/or weekends due to on-premise account promotions, education/mixology programs, and charitable events

  • Ability to work overnight travel as required

  • Ability to participate in business meetings, company initiatives and events upon request

  • Proficient at reviewing comparative sales data for analysis

  • Stay apprised of federal, state and local laws affecting the beverage/alcohol industry within account responsibility

Physical Demands

  • Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or adding machine

  • Physical demands with activity or condition may include occasional to rare amount of time include walking, bending, reaching, standing, and stooping

  • May require occasional lifting/lowering, pushing, carrying, or pulling up to 50lbs

ReferenceNumber: KAN00000310

Category: Sales



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