Maritz Paid Search Analyst in Fenton, Missouri
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PPC specialist is responsible for all aspects of executing clients’ paid media campaigns, including search, social, or any additional networks/platforms depending on client needs. PPC specialists manage paid media budgets, campaign implementation, monitoring, optimization, analysis for their assigned paid media accounts.The PPC specialist acts as a day-to-day subject matter expert for assigned clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. PPC specialists also support the management team in training and supporting partnering teams.. Supports the development of action plans for improvements and assists in the implementation of changes on behalf of clients.
The position will be primarily focused on paid search. With direct supervision, contributes to digital marketing programs for clients in two or more of the following areas: pay-per-click marketing analysis, digital presence optimization support, social media marketing, online reputation management and search engine optimization. Provides support in data collection, sales research, metric tracking, blog writing, social media management, blog writing and content calendars. No direct reports. No budgetary responsibility.
Reporting and Working Relationships
Reports to the Mgr, Client Marketing in Dealer Direct Solutions group. Works with Marketing Analysts on the client team to improve assigned client digital presence in the market. May be limited client presentations.
Bachelor's degree or higher in marketing, advertising or integrated marketing preferred with 1-2 years of experience. Or, Associate's degree with 2 years of dedicated paid search digital marketing media
Experience with PPC, bid monitoring and adjustment of paid search digital media campaigns across multiple sites, defining terms and writing effective copy, highly relevant and targeted to clients' products and/or services. * Experience managing large paid search digital marketing media budgets and hitting monthly goals for spend, revenue and key performance metrics
Google and Bing certified preferred
Experience with Facebook Advertising preferred
Experience with Google Analytics
Strong Excel skills
Ability to handle multiple tasks in a fast-paced environment, under tight deadlines.
Demonstrated analytical skills.
Maritz is an Equal Opportunity Employer.
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